Nike’s England Rugby Ad Celebrating Grand Slam…They Didn’t Win [VIDEO]


Embarrassing? I think so. From an Irish Times report on the circulation of the ad:

The RFU expressed its complete dismay that the ad had surfaced and insisted that no disrespect to the Irish rugby team had been intended.

In a statement, the Union said advance filming had been necessary for commercial reasons but it denied that it had taken the final game against Ireland lightly.

“It is disappointing that details of Nike’s internal planning has got into the public domain. In no way did the RFU or the England team underestimate the challenge that the Ireland team would pose,” the statement said. “We were well beaten by a team who played better and we have the utmost respect for Declan Kidney and the Irish players.”

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