The Newest Marketing Campaign for the Rugby World Cup Is…Abstinence? [VIDEO]

A new ad campaign for the All Blacks, New Zealand’s rugby team, is asking fans to abstain from sex for the six-week duration of the Rugby World Cup to show their support for the team. Led by the Telecom-sponsored All Blacks’ fan site, BackingBlack, those participating will don black rubber finger-rings to show their solidarity. … Read more

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